Sunday, 1 February 2009
DIS'-SA-TV-A
Written for South Africa's unfortunate television watchers
Like the music industry before it, the television industry is undergoing an end-consumer-focussed revolution. This is already happening in in the US through hulu.com, sling.com and Apple's iTunes Store.
There, the television user benefits in particular from:
1 Being able to pay for only the show(s) he or she wants, being able to download and view them when convenient,
2 Having advance notice of the series one is interested in, plus convenient access to an extensive back catalogue to 'fill in any series gaps',
3 Reduced (or no) advertising interrupting programming.
South Africans can only dream of such a service being offered locally... sigh! Wouldn't it be great if a future broadcaster offered to:
At present, I believe I'm overpaying for MNET's DSTV service. It simply does not offer good value to its pickier, low-volume users.
It's my (naive?) hope that the new entrants into South Africa's TV-broadcasting industry design their products for end-customers like me... versus its traditional benefactors; meatball advertisers :)!
Like the music industry before it, the television industry is undergoing an end-consumer-focussed revolution. This is already happening in in the US through hulu.com, sling.com and Apple's iTunes Store.
There, the television user benefits in particular from:
1 Being able to pay for only the show(s) he or she wants, being able to download and view them when convenient,
2 Having advance notice of the series one is interested in, plus convenient access to an extensive back catalogue to 'fill in any series gaps',
3 Reduced (or no) advertising interrupting programming.
South Africans can only dream of such a service being offered locally... sigh! Wouldn't it be great if a future broadcaster offered to:
- Charge you only for what you (wanted to) watch,
- Provide a service that fitted into your schedule {versus yours into its},
- Notified you as soon as new episodes in a series you enjoyed watching are available,
- Made back-series and old movies readily-available,
- Informed you if any new channels feature content that you may like,
- And (perhaps, most optimistically) delivered a no-advertising TV service for an extra fee!
At present, I believe I'm overpaying for MNET's DSTV service. It simply does not offer good value to its pickier, low-volume users.
It's my (naive?) hope that the new entrants into South Africa's TV-broadcasting industry design their products for end-customers like me... versus its traditional benefactors; meatball advertisers :)!
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