Interdisciplinary research

Last updated 11 August 2025

Travis' research is highly interdisciplinary in spanning the fields of digital media, culture, education and health. He has collaborated with experts in applied statistics, academic literacies, educational technology, media studies and public health:

Publications linked to his PhD explained how teenagers leveraged diverse cultural repertoires in curating Visual Arts electronic learning portfolios. Similarly, how Media Studies students used digital portfolios for informal learning in support of contrasting creative work ambitions. In teaching infographic poster design, Travis collaborated with a literacy expert to define how this syllabus can better teach students to make stronger arguments through more coherent multimodal designs. As a PostDoc, Travis collaborated with co-authors from sports medicine and psychology to define online academic bullying and explore what might constitute this negative phenomenon across formal channels and into unofficial publications. 

As an Adjunct Scholar at CPUT, he collaborated with a statistician and qualitative research expert to complete a qualitative data software comparison for live Twitter data’s use in the organisational phase of qualitative research. And together with a transdisciplinary expert, they developed a rationale for the use of qualitative research when analysing small data regarding micro-bloggers' communications about science articles. This contribution built on Travis' work with The Noakes Foundation (TNF) in establishing the Social Media Lab for Internet Research at the Younglings Academy. It supported data extraction for postgrads, such as for Pinky Motshware's PhD research into the cyber harassment of black male South African celebrities. 

Building on his interest the risks of digital visibility, Travis is currently working with experts in digital forensics, psychology and public relations. Their research project 'The cybervictimisation experiences of microcelebrities: South Africans brandjacked  for fake celebrity endorsements in social media adverts' has two manuscripts currently under consideration.

As a TNF director, Travis has also contributed to criticism of COVID-19 health authoritarianism. Notably, he worked with a public health and a scientific expert in critiquing the World Health Organisation’s Infodemic Research Agenda. With a propaganda and a public health expert, he also wrote a pre-print regarding the non-consensual health promotion of genetic vaccines to pregnant South African women, and those wanting to become mothers. In its authors' opinion, their manuscript did not receive a fair review despite multiple submissions. In response, the authors are working on a research proposal for understanding resistance to experts who struggled to research and publish about the COVID-19 event.

Travis' publications have achieved an H-index of 3, according to Publons lists 7 publications that have been cited 43 times (publons.com/researcher/1881059/travis-miles-noakes/), while Semantic Scholar lists 7 publications cited 75 times (semanticscholar.org/author/Travis-M.-Noakes/2197968062). Scopus calculates an H-index of 4 for 7 publications cited 65 times (scopus.com/authid/detail.uri?authorId=56289626900), while his Google Scholar H-index is 6 based on 15 publications with 186 citations (scholar.google.co.za/citations?user=-beyzEoAAAAJ&hl=en&authuser=1). Regarding ALTmetric outreach for social impact, this blogsite has attracted over 375,000 views since its launch in 2008.

Travis' ResearchGate profile features 14 research items, attracting 104 citations and a research interest of 111.8 (researchgate.net/profile/Travis-Noakes-2). On Slideshare, he's shared 28 presentations (slideshare.net/TravisNoakes).

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