Researcher

+ Last updated in November, 2025 +

Travis’ interdisciplinary scholarship focuses on four key aspects of strategic communication. Firstly, how individuals’ choices as online content producers reflect structural enablers or constraints. Secondly, how an agent’s digital voice features multimodal choices that can support or hinder their interest in advocating for a particular viewpoint. Through developing an online persona, individuals’ digital visibility exposes them to new risks. This third aspect covers wide-ranging ones, from public figure’s reputations being brandjacked by scammers, to health experts targeted for academic cyberbullying after expressing arguments against scientific dogma. The fourth aspect addresses how the contentious terrain of 'health communication' becomes unscientific when reflecting brand management, narrative control, and censorship for authoritarian propaganda.

Travis' research has also made novel methodological contributions with regards to analysing digital voice on microblogging platforms. Notably, by providing a rationale for exploring how qualitative methods can be applied to small data regarding micro-bloggers' communications about science articles. He has also described how contrasting functionalities of qualitative data analysis software packages can impact the analysis of live microblogging data.

+CURRENT RESEARCH PROJECTS
 View ongoing and planned research avenues, follow @travisnoakes' tweets, this blog, or check out 

++Academic Free Speech and Digital Voices (AFSDV)
Travis leads the Academic Fress Speech and Digital Voices research project (AFSDV). Its foci resonate with his: research profile's interests, past scholarship and best contributions.

++ PUBLICATIONS
His best outputs and completed research have led to these peer-reviewed research articlesconference papers and chapters. Where copyright permits, their manuscripts are shared from his Google Drive or Microsoft OneDrive accounts.

++ RESEARCH PROFILES
Travis Noakes' scholarly publications are indexed by ORCIDWeb of ScienceSCOPUSSemantic ScholarKudos and Google Scholar. New publications are shared via two academic social networks; Academia.edu and ResearchGate. Public presentations can be viewed at Slideshare.

++ RESEARCH GROUPS
Travis is a member of four international organisations: the Association of Internet Researchers (AoIR), the Data Visualization Society, The Knobel Network, The Independent Panel on the Information Environment (IPIE), and the Data Visualization Society (DVS). Locally, he’s a member of the Design Education Forum of Southern Africa (DEFSA), the South African Multimodality in Education research group (SAME, UCT) and the South African Institute for Computer Scientists and Information Technologists (SAICSIT). At CPUT, he remains in the WhatsApp groups of Professor Johannes Cronje's Technology in Education Research Postgraduate Students group (TERPS) and the Design Research Activities Workgroup (DRAW)'s.

++ REVIEWS
Travis does reviews for journals and conferences, and assists postgraduate students with improving their research project designs and academic writing style. Travis has reviewed book proposals for publication decision. At the request of the South African National Research Foundation, he conducted a research rating appraisal to cover a scholar's application for a re-rating based on eight years (2014-2021) of work.

X RESEARCH & DESIGN PROJECTS

xx Shushmoji anti-harassment chat sticker sets and booklet (2019+)
Travis' company, Create With™ Cape Town, has launched the Shushmoji ® chat sticker app for WhatsApp on Android, and Apple. These stickers can be used as conversation enders, one of many possible strategies against cyber harassment. Travis also wrote its anti-chat harassment tactics booklet for antibullying educators and potential victims.

xxMultimodal argument in data visualisation (2017/22)
Associate Professor Arlene Archer and Travis researched multimodal argument in data visualisation infographics based on fieldwork (2017-18) at the Centre for Film and Media Studies, UCT.

xx Online academic bullying (OAB) (2019/21)
As a Post-doctoral research fellow at the Cape Peninsula University of Technology, Travis explored how  academic cyberbullies used digital media for launching new forms of intellectual harassment. This supported the Online Academic Bullying theme. This became an AFSDV research focus under its Digital Visibility Risks theme.

xxInequality in Digital Personas (2009/18)
Travis' PhD thesis is available on Open UCT. Its work was supported by South Africa’s National Research Fund, which provided funding as part of its ‘Procedural literacy, digital media and curriculum’ grant.

xxMedia, Conflict and Democratisation (2015/16)
Travis developed a coding index that was used by MeCoDEM's international team of researchers for coding interviews with social activists and journalists from Egypt, Kenya, Serbia and South Africa.

xxStudent ICT Access and Use (2011/13)
Travis prepared ICT Access and Use's first and second cycle coding schemas after transcribing many student interviews.

1 comment :

  1. Travis’ interdisciplinary research insightfully explores digital voice as both empowerment and risk, revealing how diverse participants navigate visibility, suppression, and dissent—especially within the contentious landscapes of science communication and post-pandemic narrative control.

    ReplyDelete

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