Past Scholarship
+ Last updated October, 2025 +
Travis' interdisciplinary scholarship has made contributions to closing research gaps around online content creation, digital voice and digital visibility risks:
Travis’ PhD in Media Studies explored how visual arts learners’ contrasting circumstances in Cape Town shaped the different repertoires they curated in showcase electronic learning portfolios (e-portfolios). His thesis focused on answering two research questions:
RQ1 What digital self-presentation and organisation choices do visual arts students make in their e-portfolios?
RQ2 How do visual arts e-portfolios and visual culture repertoires relate to individual habitus and spaces of production?
The study made a valuable contribution in documenting the practices by students from a broader range of economic backgrounds than those typically described in e-portfolio (Owen, 2009), multimodal (Jewitt, 2008) or new media research studies (Buckingham, 2009. Ito et al. 2010).
For answering RQ1, Travis developed a new method of content analysis for exploring young people’s changes to their self-presentations and portfolio curations over time. It also supported the identification of different patterns in students’ e-portfolio achievements at two sites. His longitudinal research explored teens’ creative personas and the social semiotic spaces they drew on revealing how the extent of teens’ self-presentation and portfolios were tied to the cultural repertoires that their school and home supported.
A ‘Capital meets Capabilities’ framework (2018) was proposed for linking young people’s e-portfolio curations to the opportunities in their different social contexts, or obstacles that they might be able to workaround, or might serve as gatekeepers. Combining Sen’s capability approach with Bourdieusian cultural sociology supported the development of twelve rich case studies that linked young people’s practices to social influences.
Little educational action research (EAR) has been done in African schools for facilitating students’ engagements with OCC or Connected Learning. In addition to flagging this concern, Travis’ research has also spotlighted a novel methodological challenge. Although his PhD fieldwork was successful, as an EAR project it was ultimately a social failure for increasing the participatory divide between an elite school’s arts students and their peers at other schools. This inspired the question:
RQ3 What are implications of being more critical in multi-site EAR projects involving OCC?
To answer this question, Travis is working on a manuscript that spotlights a novel negative outcome that emerged after his PhD’s fieldwork. Its EAR intervention grew the participatory divide by assisting already-advantaged students with further opportunities. Arts students at the elite school continue to experiment with OCC in class and are supported with CL, unlike peers at other schools. This scholarship flags the difficulties of minimising disruption with OCC interventions. The article urges researchers involved with multi-site, EAR interventions with OCC to consider the risk that their interventions might contribute to inequality. In particular, researchers could list potential types of EAR failure upfront, rather than simply strategising around potential successes. Scholars are also alerted to the importance of documenting failed EAR interventions. This subject is seldom tackled despite its potential role in raising awareness for scholars regarding interventions that are best avoided.
RQ4 Do the heuristics of CL apply for OCC in the everyday lives of African university students?
CL has largely been applied in US high schools for exploring students’ work as OCC in diverse roles. Cheryl, Lara and Travis showed that this framework also suited developing case studies for African students leveraging well-resourced university environments. CL as a pedagogical framework proved apt for describing students’ interest-driven and academically- oriented OCC practices, as well as their peer-supported and extracurricular/informal ones (2016).
Travis’ lecturing and research at UCT also contributed to a novel framework for analysing and producing argument in data visualisation (2020). This framework was developed in response to the question:
RQ5 What are the semiotic and rhetorical strategies for realising argument in data visualisations produced by second year journalism students?
Professor Arlene Archer and Travis found that students as novice designers faced many challenges in preparing academic arguments as poster designers. In response, the authors proposed a framework that students and scholars might use for making sounder academic arguments via data visualisations. This framework was taught to journalism students in 2018.
Archer and Noakes’ follow-up chapter focussed on answering the question:
RQ6 How might the framework for analysing and producing argument in data visualisation contribute to informing the teaching of a data visualisation design course?
The authors described how teaching the framework and other curricular changes supported two students with developing meta-languages of critique and argument in their design of infographic posters (2022).
Travis' PostDoc (2019-2020) researched how the shift of academic discourse to an online space without guardians has given motivated academic cyberbullies an opportunity to harass susceptible recipients. This research was inspired by his father’s example as a dissident scientist who experienced academic mobbing (Noakes and Sboros, 2017, 2019) and cyber harassment from academic colleagues. In doing a literature review of academic cyberbullying, the authors were surprised to find that research into digital forms of intellectual harassment by academic cyberbullies was non-existent (2020). In response, Noakes and Noakes developed the research question.
RQ7 What is a theoretically grounded conceptualisation of OAB?
As a pathfinder project, the authors used an Emeritus Professor’s extreme case as a convenience sample. The authors researched the key online communication episodes that the professor was involved in between 2010 to 2020 for identifying different forms of cyber harassment. Simultaneously, an in-depth literature review of academic bullying and cyber harassment informed the development of an unambiguous OAB definition and a Routine Activities Theory (RAT) framework that supports a reporting instrument:
To provide an definition of OAB for researchers, the authors proposed that it is ‘a drawn-out situation in which its recipient experiences critique online by employees in HE that is excessive, one-sided and located outside of typical scholarly debate and accepted standards for its field’. This definition was based on extant conceptualisations of academic bullying that have focused on aggression and incivility among faculty members (Keashly & Neuman, 2010).
The OABRAT conceptual framework proved useful for describing the cyber harassment from academics using the example of an Emeritus Professor’s experiences. The authors discussed how this example might also prove useful to those facing online harassment from employees in Higher Education. An OABRAT questionnaire was made available online as a reporting instrument for recipients to use. Through answering its questions affirmatively and describing their experiences of OAB characteristics, victims can generate a report that flags how their OAB experiences are separate from pro-social debate and critique.
RQ8 How do QDAS packages differ in what they offer for live Twitter data research during the
Travis' interdisciplinary scholarship has made contributions to closing research gaps around online content creation, digital voice and digital visibility risks:
His research has contributed to evidence and practical knowledge regarding high school visual arts learners and media studies students' forms of online content creation (OCC). A highly cited article he conceptualised connected African media studies students' informal OCC to the Connected Learning (CL) framework.
Subsequently, his research has explored scientific suppression, making a novel contribution regarding how cyber harassment by academic cyberbullies should be considered online academic bullying (OAB). Plus, how the World Health Organisation (WHO)'s infodemic research agenda ignores the danger of health authorities own rushed guidelines contributing to disinformation. He and his co-authors have also faced a journal publication firewall for critiquing how non-consensual persuasion techniques were used to promote experimental COVID-19 treatments.
Travis has tackled a few methodological gaps- he co-authored a (i) multimodal framework for teaching argument in data visualisation, (ii) described how to identify disparities between qualitative data analysis tools and their potential impacts on live Twitter data analysis, and has (iii) provided a missing rationale for how qualitative analysis can enhance science communication studies on microblogging articles.
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PhD candidate Travis Noakes holds up Jean Baudrillard's 'Illusion of the End' cover, 2010 |
+ Capital and capabilities framework (2009/18)
RQ1 What digital self-presentation and organisation choices do visual arts students make in their e-portfolios?
RQ2 How do visual arts e-portfolios and visual culture repertoires relate to individual habitus and spaces of production?
The study made a valuable contribution in documenting the practices by students from a broader range of economic backgrounds than those typically described in e-portfolio (Owen, 2009), multimodal (Jewitt, 2008) or new media research studies (Buckingham, 2009. Ito et al. 2010).
For answering RQ1, Travis developed a new method of content analysis for exploring young people’s changes to their self-presentations and portfolio curations over time. It also supported the identification of different patterns in students’ e-portfolio achievements at two sites. His longitudinal research explored teens’ creative personas and the social semiotic spaces they drew on revealing how the extent of teens’ self-presentation and portfolios were tied to the cultural repertoires that their school and home supported.
A ‘Capital meets Capabilities’ framework (2018) was proposed for linking young people’s e-portfolio curations to the opportunities in their different social contexts, or obstacles that they might be able to workaround, or might serve as gatekeepers. Combining Sen’s capability approach with Bourdieusian cultural sociology supported the development of twelve rich case studies that linked young people’s practices to social influences.
+ Upfront critical reflections on educational action research (2021/22)
RQ3 What are implications of being more critical in multi-site EAR projects involving OCC?
To answer this question, Travis is working on a manuscript that spotlights a novel negative outcome that emerged after his PhD’s fieldwork. Its EAR intervention grew the participatory divide by assisting already-advantaged students with further opportunities. Arts students at the elite school continue to experiment with OCC in class and are supported with CL, unlike peers at other schools. This scholarship flags the difficulties of minimising disruption with OCC interventions. The article urges researchers involved with multi-site, EAR interventions with OCC to consider the risk that their interventions might contribute to inequality. In particular, researchers could list potential types of EAR failure upfront, rather than simply strategising around potential successes. Scholars are also alerted to the importance of documenting failed EAR interventions. This subject is seldom tackled despite its potential role in raising awareness for scholars regarding interventions that are best avoided.
+ OCC by African students as connected learning (2011/2016)
Little too has been shared concerning OCC in the everyday lives of African university students. As a research assistant (2011-13) for the Student ICT Access and Use project, Travis identified three students who were unusual in being heavily involved in OCC. He suggested Connected Learning (CL) as an appropriate heuristic (2013). Together with Professors Lara Czerniewicz and Cheryl Brown they worked to answer the question:RQ4 Do the heuristics of CL apply for OCC in the everyday lives of African university students?
CL has largely been applied in US high schools for exploring students’ work as OCC in diverse roles. Cheryl, Lara and Travis showed that this framework also suited developing case studies for African students leveraging well-resourced university environments. CL as a pedagogical framework proved apt for describing students’ interest-driven and academically- oriented OCC practices, as well as their peer-supported and extracurricular/informal ones (2016).
+ A framework for teaching argument in data visualisation (2017-2022)
RQ5 What are the semiotic and rhetorical strategies for realising argument in data visualisations produced by second year journalism students?
Professor Arlene Archer and Travis found that students as novice designers faced many challenges in preparing academic arguments as poster designers. In response, the authors proposed a framework that students and scholars might use for making sounder academic arguments via data visualisations. This framework was taught to journalism students in 2018.
Archer and Noakes’ follow-up chapter focussed on answering the question:
RQ6 How might the framework for analysing and producing argument in data visualisation contribute to informing the teaching of a data visualisation design course?
The authors described how teaching the framework and other curricular changes supported two students with developing meta-languages of critique and argument in their design of infographic posters (2022).
+ Distinguishing online academic bullying (2019+)
RQ7 What is a theoretically grounded conceptualisation of OAB?
As a pathfinder project, the authors used an Emeritus Professor’s extreme case as a convenience sample. The authors researched the key online communication episodes that the professor was involved in between 2010 to 2020 for identifying different forms of cyber harassment. Simultaneously, an in-depth literature review of academic bullying and cyber harassment informed the development of an unambiguous OAB definition and a Routine Activities Theory (RAT) framework that supports a reporting instrument:
To provide an definition of OAB for researchers, the authors proposed that it is ‘a drawn-out situation in which its recipient experiences critique online by employees in HE that is excessive, one-sided and located outside of typical scholarly debate and accepted standards for its field’. This definition was based on extant conceptualisations of academic bullying that have focused on aggression and incivility among faculty members (Keashly & Neuman, 2010).
The OABRAT conceptual framework proved useful for describing the cyber harassment from academics using the example of an Emeritus Professor’s experiences. The authors discussed how this example might also prove useful to those facing online harassment from employees in Higher Education. An OABRAT questionnaire was made available online as a reporting instrument for recipients to use. Through answering its questions affirmatively and describing their experiences of OAB characteristics, victims can generate a report that flags how their OAB experiences are separate from pro-social debate and critique.
A Critique of the World Health Organisation (WHO)'s Infodemic Research Agenda (2022)
An opinion piece that Travis co-authored critiqued the WHO’s infodemic research agenda for its lack of earnest discussion on how health authorities’ own rushed guidelines have contributed to disinformation. It flags how rushed guidance based on weak evidence from international health organisations can perpetuate negative health and other societal outcomes, not ameliorate them.
Noteworthy disparities with four CAQDAS tools: explorations in organising live Twitter data (2024)
Little has been written concerning the research implications of differences in qualitative data analysis software (QDAS) packages’ functionalities, and how such disparities might contribute to contrasting analytical opportunities.RQ8 How do QDAS packages differ in what they offer for live Twitter data research during the
organisational stage of qualitative analysis?
Travis lead the writing of a co-authored paper that addressed this regarding live Twitter (now X) data imports. The article's findings may help guide X social science researchers and others in QDAS tool selection.
A role for qualitative methods in researching Twitter data on a popular science article's communication (2025)
Big Data communication researchers have highlighted the need for qualitative analysis of online science conversations to better understand their meaning. However, a scholarly gap exists in exploring how qualitative methods can be applied to small data regarding micro-bloggers’ communications about science
articles.While social media attention assists with article dissemination, qualitative research into the associated microblogging practices remains limited. To address both gaps, Travis led a study that explored how qualitative analysis can enhance science communication studies on microblogging articles.
RQ9 What role do qualitative methods play in researching Twitter data for a popular science article’s sharing?
This paper furnished a practical example to support calls for qualitative approaches. An interdisciplinary team of authors applied mixed methods for better understanding the promotion of an unorthodox
but popular science article on Twitter over a 2-year period.
Promoting Vaccines in South Africa: Consensual or Non-Consensual Health Science Communication? (2023/25)
A blind spot exists in scholarship regarding the use of non-consensual persuasion techniques
for promoting experimental treatments.
RQ10 Did persuasion strategies adhere to responsible health communication norms or, conversely, involve misleading or coercing publics in the SA context?
Drawing upon a conceptual framework that distinguishes between consensual and non-consensual organisation persuasive communication (OPC) this pre-print shows how deceptive messaging, incentivization and coercion meant that consent to take the COVID-19 vaccine was not fully informed nor freely given. Specifically, in South Africa, people were incentivized through financial inducements,
coerced by employment policies involving mandatory testing and, in the case of pregnant
women, misled by inaccurate claims regarding mRNA vaccine safety. In addition, key
definitional changes to what was meant by a ‘vaccine’ and a ‘pandemic’ enabled the rapid
roll out and promotion of genetic vaccines, including Pfizer’s BioNTech Comirnaty®. Our research findings highlight how health campaigns can involve persuasion strategies that are
non-consensual. We spotlighted that it was particularly concerning how strategies involving incentivization ran alongside misleading claims regarding vaccine safety for pregnant women. It is regrettable that this important contribution did not seem to merit a serious review by the many journals we submitted our manuscript to.
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