Thursday, 18 December 2025
Brandjacked for social media advert fraud: Microcelebrities' experiences of digital crime in South Africa
![]() |
| Japhet, Travis, Karen and Taryn in The Cellars-Hohenhort's garden. |
i. Digital crime cybervictimisation as a neglected research problem in the Global South
2 Identity theft (impersonation and brandjacking of small businesses)
3 Internet health scams (weightloss ads brandjacking doctors)
4 Advert fraud (marketing fake “pop concert” tickets)
5 E-commerce and product scams (non-existent “flash sales”)
6 Online harassment (cyberstalking, cyberbullying and doxxing)
7 Social engineering (business phone fraud and cold calling scams)
8 Crowdfunding and charity scams (a fake crowdfunding site purportedly linked to a political party’s “fundraiser for student bursaries and groceries”)
9 Lottery and prize scams (unsolicited messages claiming recipients have won prizes, and that they should pay a fee or provide their bank details)
10 Employment scams (impersonate hiring companies to request fees for job placements)
11 Romance and relationship fraud (cyberdating that leads to “employment” offers)
12 Spam (unsolicited SMS and email communications featuring marketing offers or scams)
13 Miscellaneous (QR phishing code scams that elude email security software)
ii. Literature review
iii. Research and key findings
iv. Broader implications from our research
v. Suggested areas for future research
Help support our future research
Not so for The Noakes Foundation which has worked with Price Green Creative Studio to prepare a funding proposal 'Protecting South Africans from “petty” digital crimes: a case for urgent funding'. It proposes to tackle key areas in (v) future digital research, and research funders are welcome to contact me for a copy on noakest@cput.ac.za. I also welcome advice on any related external funding opportunities linked to digital crime in SA.
Gratitude
In the press
Lyse Comins from the Mail and Guardian has covered our concerns in Meta criticised for slow action as deepfake adverts target South African celebrities (2024).Comments welcome
Thursday, 14 April 2022
Behind 'Design principles for developing critique and academic argument in a blended-learning data visualization course'
Our new chapter is a sequel to 'Exploring academic argument in information graphics' (2020), in which we proposed the framework for argument in data visualizations shown in Table 1. This social semiotic framework provides a holistic view that is useful for providing feedback and recognising students’ work as realised through the ideational, interpersonal, and textual meta-functions. For example, in addition to the verbal (written) mode that they are usually assessed on in Higher Education, students' digital poster designs must also consider composition, size, shape and colour choices.
Designed by Arlene Archer and Travis Noakes, 2021.
1) Delimiting the scope of the task
2) Encouraging the use of readily accessible design tools
3) Considering gains and losses in digital translations
4) Implementing a process approach for developing argument and encouraging reflection
5) Developing meta-languages of critique and argument
6) Acknowledging different audiences and the risks of sharing work as novices
"Tumi" and "Mark" followed different approaches to metalevel critique in their data visualization project's. Tumi’s presentation (see Figures 1 and 2) critiqued the usefulness of Youth Explorer for exploring education in a peripheral township community versus a suburban ‘core community’. In contrasting the Langa township ward's educational attendance data versus the leafy suburb of Pinelands, she flagged why the results may be skewed unfavourably against Langa- children from peripheral communities often travel to core communities for schooling, so data for both core and peripheral communities “can be blurred to some extent”. Tumi also flagged that youth accused of contact crime were not necessarily ‘convicted or found guilty’.
By contrast, Mark’s poster (see Figure 3) critiqued the statistics available for understanding ‘poor grade 8 systemic results’ and the reasons for higher drop-out rates in schooling between suburbs. His poster explored the limitations of what Youth Explorer can tell us about systemic tests and how these link to dropout rates and final year pass rates. He argued that a shortcoming is the dataset’s failure to convey 'the role that extra-curricular support plays' in shaping learners’ results. Mark's poster reflected the fact that many children from affluent homes go for extra lessons after school to improve subject results. This knowledge of concerted cultivation was based on his personal experience, but is unaccounted for in most official accounts of educational input.
Both cases reveal how teaching a social semiotic approach for analysing and producing argument proved helpful. It informed changes to a data visualisation poster course that could better support students’ development as critical designers and engaged citizens- the two aspirant media professionals' meta-critiques flagged important challenges in relying on data that may be incorrect and incomplete, accurately spotlighting the inherent difficulties of simplifying qualitative complexity into numbers for their audiences.
If you would like to view a presentation on our research, please visit my earlier blog post at
https://www.travisnoakes.co.za/2021/10/the-presentation-developing-critique.html.
The research is based upon work supported by the British Academy Newton Advanced Fellowship scheme. Travis’ research was supported by a Postdoctoral Fellowship (2019-21) at the Cape Peninsula University of Technology. Both authors thank the University of Cape Town’s Centre for Film and Media Studies for facilitating our research with students between 2017 and 2018. In particular, we thank Professor Marion Walton and Dr Martha Evans for their valued assistance. We also greatly appreciate the feedback from the editors and reviewers at Learning Design Voices.
Need support doing Social Semiotic research in Africa?
Both Arlene and Travis are members of the South African Multimodality in Education research group (SAME) hosted by UCT. Should you be interested in sharing your multimodal research project with its experts, please contact SAME.
Wednesday, 6 May 2020
'Exploring academic argument in information graphics' in 'Data Visualization in Society' from @AmsterdamUPress #Academicbooks #OpenAccess
Associate Professor Arlene Archer and I wrote 'Multimodal academic argument in data visualization', which was recently published in the book, Data visualization in society. Our chapter proposes a framework for analysing and producing argument in data visualisation. This framework is applied in the chapter for investigating two second-year journalism students’ semiotic and rhetorical strategies in making arguments via data visualisation posters. We then discuss the broader implications in Higher Education for teaching students to become critical citizens via infographic poster production and analysis.
![]() |
| Figure 1. Data Visualization in Society book cover, Amsterdam University Press, 2020. |
The chapter drew on my fieldwork as a lecturer in the multimedia production course (FAM2017S) teaching infographic poster design to journalism students at the Centre for Film and Media Studies, UCT. I liaised with Professor Marion Walton and Dr Martha Evans in preparing a five-week course for teaching infographic poster production in 2017. Students learnt to explore educational inequalities between two suburbs in Cape Town using youthexplorer.org.za's aggregated data and to visualise their findings via infographic poster design. Arlene kindly volunteered as a guest reviewer of students' poster design progress. As novice designers, students' data visualisation arguments produced some interesting inconsistencies and disjunctures that helped inspire this chapter. Its analysis was also informed by a review of students' final posters and accompanying rationales.
In response to these concerns, Arlene proposed the framework for analysing and producing argument in data visualisation. Its components are illustrated in Table 1 below.
![]() |
| Table 1. A framework for analysing and producing argument in data visualisation. Archer, A. and Noakes, T. 2020. |
We are very grateful to the book's editors, Professors Helen Kennedy and Martin Engebretsen, for their feedback and help in refining the chapter.
In 2018, I retaught infographic poster design to a new group of second years and adjusted the course to allocate more for considering argument and included this framework and the article's cases for students' consideration. Both interventions helped students to improve the critical arguments in their posters. Arlene and I are writing about these changes in a draft manuscript, 'Developing critique and academic argument in a blended-learning data visualisation course'.
There are three ways you can view Data Visualization in Society digitally:
Monday, 1 October 2018
Knowledge gaps in African design for my Post-doc research to address
Doing a PhD helps one understand that there are many gaps in human knowledge. It helps clarify the existence of important gaps and challenges one to do appropriate research that help with closing them. As part of writing Post-doctoral Fellowship applications, it became important to reflect on what my inter-disciplinary media studies research contributions have been so far and how I might build on them, and move onto new topics, in the future:
In working for UCT's 'ICT Access and Use' project (2011/12), I explored how media students followed a form of connected learning for developing identities linked to creative industry as undergrads. Together with Associate Professors Cheryl Brown and Laura Czerniewicz, we addressed a gap in the literature regarding university students’ extramural creative production with varied online services. Three case studies illustrated how Connected Learning can be empowering: each student provided a vivid example of digital practices embedded within social contexts, exemplifying the processes students undertake when constructing meaning and knowledge in the digital world. Such cases have been lacking in the literature, especially from developing country contexts (GAP1). Future research can build on ours by exploring how Connected Learning is experienced in other South African contexts and more broadly in the global South.
My PhD thesis contributed to closing a research gap concerning digital inequality. Its research described how the e-portfolios of young Cape Town visual arts students at two secondary schools were shaped by their privileged or marginalised circumstances. There is an opportunity to extend this pathfinder project by looking at completely underserved schooling environments. For example, what digital repertoires are young visual creatives in Cape Town's marginalised settings (poor suburbs in schools without support for visual art or design) developing (GAP2)? This focus also suggests an opportunity to combine research interests in connected learning and participatory culture for exploring the visual creative productions that occur in underserved contexts outside formal academic settings in Cape Town and how these repertoires link to academic cultural capital, or not (GAP3). Multimodal researchers could also explore the longitudinal changes to visual creatives' e-portfolios (GAP4). For example, how students change their e-portfolio styles after leaving school and preparing to apprentice in creative industries or helping justify future study).
- What are the advantages and pitfalls of young online content creators developing their technical cultural capital plus digital symbolic capital?
- How are social networks and technical cultural capital becoming more important as determinants of opportunity (see Jenkins, Ito and boyd, 2016).
- How are people being included, or excluded, in participatory culture based on their cultural, ethnic, gender or racial affiliation?
- How might such differences be echoed or different in the global South?
- How are inequalities of opportunity reproduced via schooling and how might this be or challenged?
- How does cultural taste impact on what is valorised or dismissed and which identities and communities of practice are permissable in different creative contexts?
- What novel forms of creative production result from new media literacies and how do creators perceive them to be successful, or failures?
I am currently preparing Post-doctoral Fellowship applications for Cape Town universities and the positions that might support research contributions to (1- 7) and tackling GAPS1-4 are very scarce.
A further challenge is that justifying a Post-doctoral fellowship position requires a narrow focus on the type of gap selected. One's post-doc work is required to develop knowledge that moves one's 'field' forward by addressing its 'critical knowledge gaps'. As an interdisciplinary researcher, whose PhD has spanned disciplines ranging from media studies to cultural sociology, the academic field I must contribute to seems blurred and difficult to address. Which 'field' and what 'gaps' must my interdisciplinary focus prioritise? Which unrelated threads of work can I link that might change current research? What concepts and approaches can be extended to address critical knowledge gaps in my field?
African design is an understudied and emergent field, which could benefit from more scholarship documenting its existing practices (Venter, 2018)}. After lengthy consideration, I have decided to develop an inter-disciplinary proposal for this field that addresses three distinct, but overlapping, concerns related to bitmap design, digital access and collaborative software design:
The first concern is what bitmap designs are marginalised young creatives producing and sharing online? This online content analysis will serve as a starting point for exploring the second concern- what does 'access' to digital design really mean in under-served contexts. For example: How accessible are apps and open source software to mobile-centric designers in highly constrained circumstances? What role does English as a 'global language' play in shaping Xhosa mother-tongue creatives' access and use to bitmap software? What cultural repertoires (i.e. fashion, gaming) seem to motivate interest in being a bitmap designer? The final concern is to contrast what happens when design thinking and design strategy approaches are used for collaborative software design focussed on localisation. I will describe the benefits and limitations of both, using workshops for aspirant, but under-resourced, visual creatives. They will be consulted for understanding how Create With's new functional specifications for https://www.createwithpixels.com might provide better access for young South Africans.
By addressing these three concerns, my Post-doc research should make a solid contribution to the field of African design. It addition to its novel exploration of bitmap designers' content and circumstances, it should also generate interesting findings concerning the meanings of 'access', plus the differences between two design approaches' outcomes for collaborative software localisation.
Friday, 17 November 2017
Designing infographics on educational inequalities in Cape Town's wards- a new #UCT Media Studies project.
A new infographic poster design course (FAM2017S)
The course comprised the following lessons (which dovetailed with Martha's on article layout):
week 1: Introducing typography;
week 2: Designing an online identity using type, shapes and paths;
week 3: Introducing infographics and preparing a poster template;
week 4: Exporting data from youthexplorer.org.za and designing charts;
week 5: Short infographic poster presentations by students for assessment.
All students had access to the Mendi lab, where they could learn to use Adobe Illustrator for detailed design work and Microsoft Excel for chart design. Most students had already been to a workshop that introduced them to youthexplorer.org.za. I taught its use for exporting Excel files, cleaning their data and preparing various comparative charts. Students also had the option of using Adobe InDesign in class or a similar alternative at home.
A diverse group of students produced work in different infographic sub-genres in response to the lessons. The posters were shared to their blogs (see my Diigo social bookmark index for the public ones), as well as to other online accounts as part of the assessment process.
Fast facts infographic poster by Ester van der Walt, 2017
Infographic chart diagram by Jamie Kawalsky, 2017:
Recommended changes to the course
Being the first course of its kind, several ideas emerged in the process that could improve it for next year:Technical recommendations:
#1 Support maximum flexibility in terms of software choice
Many students could not make every lesson due to anxiety over their safety. Violent protests at UCT by the #feemustfall movement and the near-militarisation of campus with private security and police resulted in students feeling anxious and unsafe. In response, they were granted increasing freedom to choose the software they had access to. While most students continued to use Adobe, several chose to use Microsoft Word, one Google Docs and another infogram.com).
#2 Prepare teaching materials on export options for best quality
Students found exporting imagery to be challenging and will require better support materials on achieving quality exports. This is particularly important given the varied software that students may need to use.
#3 Prepare support material on compressing files
For assessment, students had to submit six files to Vula, UCT's intranet. An upload limit of 4MB on particular file formats, meant that several students required email advice on compressing their files close to the submission deadline. Again, support material should be provided upfront for students on compressing the graphics in their files, creating compressed web-friendly, low-res versions and also archiving their work to .zip formats. Interestingly, the students who compressed their work in .zip files could upload large files.
#4 Organise that fewer files have to be submitted for assessment
Students submitted at least five files, which enabled the assessors to appreciate the process behind students' poster, rather than just the final project. While such insight proved valuable, it was highly time-consuming to assess, especially when combined with checking how students shared their work online. Consideration must be given to whether there is a more efficient way to assess the process.
Content recommendations:
#5 Emphasise the importance of curation as a digital literacy with new slides
For students keen to work in data journalism, it’s highly important that they develop digital curation literacies. While this was spoken of in lessons and foregrounded through an assessment process that required students to evidence their process through uploading their source logo, chart- and poster files in addition to final work, it could be better emphasised. For example, the insights of Potter (2012) and his 'Curation and Media Education' manifesto could be drawn on for developing dedicated slides. These should highlight the benefits of having an archive of one's source documents and process, so that they can be refined, corrected or referred back in the case viewers raise concerns about their accuracy.
Innovation was an important assessment criteria for students' work. The examples above should be used to suggest to students the wide variety of options they can choose from, rather than replicating my poster's look-and-feel, as a few defaulted to.
#7 Present a work-in-progress for early assessment
Rather than assessing all work at the end, a draft presentation followed by a final submission would work better next year. This will give those students who went for the wrong goalposts feedback they can use to adjust their direction.
#8 Introduce students to how South African sociologists in education explain local educational inequalities
To improve their analysis, students would benefit from being exposed to South African research into educational inequalities and relevant concepts from educational sociology. Students would also benefit from seeing examples of what not to do. For example, do not confuse correlation (i.e. high internet access..) with causation (... supports a high matric pass rate! Rather internet access is a marker of privilege that is often linked to households that can afford better schooling).
N.B. You are most welcome to suggest further recommendations in the comments box below, ta!
Tuesday, 14 June 2016
Learn to be a design thinker at the University of Cape Town's d-school #dschoolCPT
1 Understand the problem;
2 Observe places, people and processes for developing empathy;
3 Exploring different points of view;
4 Ideating widely to explore solutions beyond the obvious;
5 Prototyping fast;
6 Testing the prototypes with stakeholders and communities.
P.S. For Facebook updates on the d-school, 'like' https://www.facebook.com/Cape-Town-d-school-179577095777354/.
Thursday, 26 November 2015
Online Content Creation. Looking at students' social media practices through a #ConnectedLearning lens.
Cheryl Brown, Laura Czerniewicz and I wrote 'Online content creation. Looking at students' social media practices through a Connected Learning lens' for the Learning, Media and Technology journal. Our paper contributes to closing research gaps concerning: the Online Content Creation (OCC) practices of African university students; how indicators of the Connected Learning (CL) pedagogical framework are present in university students' non-formal creative productions; and the potential benefits that becoming digital creators might have for supporting students' social trajectories.
While previous studies have addressed creative production by university students for specific purposes, there is a research gap concerning OCC in the everyday lives of African university students. In analysing both the formal and informal ICT practices of 23 first year students at four South African universities, the use of online networks was pervasive. However, just three undergraduates described developing and/or using online presences to pursue interest-based activities.
We followed "Jake", "Vince" and "Odette" into their third year and learnt about: the social media they utilised; their trajectories; their linkages with career interests; and the types of online presences they created, maintained or discontinued. The pedagogical framework of CL proved an appropriate heuristic since all case studies spanned digital practices that, although non-formal, were: peer-supported (PS), interest-driven (ID) and academically oriented (AO). The cases also demonstrated the production-centred (PC) and shared-purpose (SP) of using openly networked (ON) new media for self-expression. PS, ID, AO, PC, SP and ON are all important indicators for CL.
There has been a tendency in CL literature to focus on secondary school youth, aged 12 to 18. We show how this emphasis can be extended to university, as students are likewise engaged in forming new interests and emergent social identities. By engaging in OCC, Jake, Vince and Odette could expand on the academic creative production interests they were formally taught. We describe how each student leveraged non-formal OCC practices for orientating towards new learning opportunities and social trajectories. Complementing these three student's formal production interests with rare OCC practices, seemed likely to give them an edge in our globally competitive society, as digital creators:
Jake used his productions as a student journalist, editor, poet and book writer to develop an online presence as a writer. He currently works as a communications trainee for a state agency. Vince's successful video production in an extra-curricular, online Ghetto Film School of LA course resulted in him being sponsored to present his short at the Sundance Film Festival Showcase. He currently works in multimedia and directs video-productions. Odette strategically developed separate online presences to promote her availability as an actor/model and scriptwriter. She also shares productions as a fiction writer, poet and personal journal diarist.
For more on African students' online content creation and social media use and how both reflected Connected Learning indicators, click on http://www.tandfonline.com/eprint/SqgVIjCFNzhQsXx5TKRF/full.
Monday, 4 May 2015
Extend a MacBook Air's life by upgrading it with an SSD drive from Other World Computing
The next phase was to migrate my previous Mac OS X settings and files to the new drive, which took just over a day... I restarted my Macbook Air in a mode to re-install Yosemite. This clean install necessitated downloading OS X {24 hours via entry-level ADSL}, followed by a migration process to import my data {2 hours}. I then ran a software update and repaired the new drive's disk permissions {2 hours} as advised.
This left just four minor issues to sort out;
2. I logged out of Google Drive and resynchronised it so that it could re-locate its local files;
3. I reinstalled my Canon printer's core driver;
After checking my most heavily used applications and some recent files, I am pleased to report that OWC's marketing promises were spot-on. My hard-drive now affords a capacity of 478GB (much, much more than the latest Mac Air laptop's 256GB!), my laptop starts faster and its speed seems far more responsive. I'm hoping that the enhanced durability of an SSD drive adds a few years before laptop replacement is necessary.
Hopefully, this post helps confirm to local Mac users that it is possible to save money by taking the initiative to do upgrades. This reduces one's frequency of laptop consumption and can add to those examples helping make 'green computing' somewhat less of an oxymoron.
Sunday, 6 October 2013
I'm using an iTunes Store SA account. Should I terminate my account with the iTunes Store US ?
With the release of iTunes version 11, the iTunes Store was officially launched to South Africans in December, 2012. The entertaining shopping experience it provides is impressive. This begs the question for locals with iTunes US accounts, should we close the latter?
In making this decision, I suggest you weigh up the benefits of having two accounts against the inconvenience (and added risks) of managing accounts for multiple territories:
Under benefits, account holders of more than one iTunes Store can benefit from being able to select the best one for; i. speediest access and easiest browsing; ii. a wider product range or one better suiting their tastes, iii. lower prices and iv. quicker delivery. In my case, as a local iTunes Store and iTunes US customer (who predominately shops for music), my experience of these benefits has been:
i. Ease of access and browsing.
Accessing the SA store via iTunes is speedy and I seem to have less difficult being interrupted for repeat logins which the US service requires when I'm purchasing music on my laptop or via other devices. Overall, the local service is better.
ii. Product range.
An important reason for accessing the latter is to get the latest US entertainment content, which are unlikely to be available in the local store at the time it is released in the States. As for TV shows, these are currently not offered in South Africa; nor are free games or iTunes radio.
iii. Pricing
A disadvantage of using the US store is the premium that South Africans pay organizing vouchers in terms of purchasing dollars and the associated exchange rate and service provider fees. While purchasing songs en-mass may still be cheaper via the US store (at $ 0.69 to $1.29, compared to R 6.99 to R 8.99), album prices for purchases are often cheaper on the SA store (or local music specialists).
iv. Purchase and delivery process
The local payment system is credit card-based and far more efficient that redeeming vouchers on the iTunes US Store. A further challenge is that songs downloaded with a US account may have a 90-day waiting period before they can be played from your computer, if it is associated with a South African account.
Having used the SA store since its opening, I now rarely log-in to use my US account. However, I will keep the latter until the range of formats and content offered locally approximates that of the iTunes Store US. I believe the advantages of this approach outweighs the minor inconvenience and small risks associated with holding two accounts.
Let us know your approach by adding a comment, thanks?
Monday, 16 July 2012
Why Multichoice's DSTV won't be offering a less-expensive, pay-per-view service anytime soon.
My DIS'-SA-TV-A rant bemoaned the lack of a truly customized, pay-per-view service for South African television viewers. Now, here's a contrarian view as to why local satellite television subscribers who want to pay only for programming they are interested in (rather than subsidising the ridiculous lifestyles of the "Dim {Kardashians} and Dangerous {Snooki & Sitch}") should not 'hold their breath' for such a product offering from DSTV:
One of Umberto Ecco's most humorous articles 'Does the Audience have Bad Effects on Television?' (from Apocalypse Postponed) saw him confronting the belief amongst certain intellectuals that television is "bad for its audience" by showing that the inverse was true; television audiences had rejected many state-subsidised efforts aimed at promoting High Culture to them. This came to mind after a recent u-turn by Multichoice: I was pleasantly suprised and impressed that DSTV had ditched daily scheduling from their April subscriber magazine. However, it later became clear that I was in the minority. Multichoice did a subscriber poll in May and promised to return to the old format by August due to customers' negative feedback concerning this change.
This may reflect several truths about DSTV television subscribers:
- They resist change;
- They prefer to read their magazine to know exactly when shows will appear on their favourite channels (even though the reason DSTV initially gave for dropping scheduling from its magazine was their concern that it became outdated during the month);
- They do not want to use their electronic TV guide to get more accurate information on programming;
- They may find it easier to search the magazine for content they are interested in, rather than using the electronic TV guide (and, yes, IMHO its 'search for' function could definitely benefit from a Google-sque makeover);
- They like to know for a month-in-advance what's on television, rather than the week-in- advance that their electronic TV guide shows them;
- They may prefer to schedule their daily lives around television programming times rather than to set recordings and watch them later.
- At around 300 000 subscribers as of November, 2011, TopTV offers no existential threat worth evolving for;
- If media visibility determines reality, MyTV would not to exist (the only reason I know about it is thanks to Wikipedia);
- And Free2view "South Africa's only free to air satelite TV platform" is dead, according to Teevee with Thinus, quite contrary to what its Wikipedia entry's PR rep seems to have wrote!
If you agree, or not, let us know in the comment box below. Ta.


















orcid.org/0000-0001-9566-8983