Showing posts with label south_africa. Show all posts
Showing posts with label south_africa. Show all posts

Thursday, 18 December 2025

Brandjacked for social media advert fraud: Microcelebrities' experiences of digital crime in South Africa

Written for readers interested in the virtual epidemic of digital crime and online scams.

The Noakes Foundation established the Fake Celebrity Endorsement (FCE) research project in 2023 to address research gaps regarding the brandjacking of South African public figures in fake social media adverts. I’m delighted to share that the FCE's first peer-reviewed article is now available in a special Cybercrime issue from Acta Criminologica: African Journal of Criminology and Victimology.  {Please note that the journal's ‘Open Access’ policy initially provides restricted access via the SABINET archives. These are available via university libraries’ annual SABINET subscription for SA_ePublications (Sabinet African Electronic Publications). There is a 12-month open access embargo from the date of publication/loading on CRIMSA’s website, so expect external access to be available from January, 2027}.

Japhet Kayomb Travis Noakes Karen Heath Taryn van Niekerk 2025
Japhet, Travis, Karen and Taryn in The Cellars-Hohenhort's garden.

The article was written by myself, Dr Taryn van Niekerk, Dr Karen Heath and Mr Japhet Mutomb Kayomb to begin covering the cybervictimization experiences of a hard-to-reach sample of South African public figures. This post provides some context to the (i) neglected digital crime problem that our scholarly contribution spotlights before summarising (ii) the article's literature review, (iii) the research and its key findings, (iv) their broader implications, plus (v) suggested areas for future research:  
 

i. Digital crime cybervictimisation as a neglected research problem in the Global South

A massive footprint of digital crime looms right across South Africa. Pumped through a hypnotic body of popular social media platforms that include; Alphabet's YouTube, Bytedance's Tik Tok, Meta's Facebook, Instagram & WhatsApp, Microsoft's LinkedIn and xAI's X. Forced labour cybercrime compounds pump billions of scam adverts through these platforms daily into the path of locals' scrolling fingers. Once clicked on, algorithms push even more scam slop to users. Once tricked, victims are completely unsupported. They have no recourse against cybercriminals cloaked behind expensive privacy services. Nor will an apology be forthcoming from unscrupulous and unrepentant advertising hosts. Notably, Meta earned 16 billions of dollars of ill-gotten gains in a year from sharing criminal clientele's adverts (Horwitz, 2025). 

In South Africa (SA), it can be unclear to victims which authorities to report these crimes to. Financial victims will not be reimbursed by their bank, and cannot expect support from law enforcement or other local authorities (Noakes, 2025). This complete lack of societal support for victims of 'digital crime' distinguishes this online crime from 'cybercrimes'. These target corporations, whose employees are often better positioned to respond with the support of corporate technical teams and cybersecurity countermeasures (Olson, 2024). For example, during the COVID-19 pandemic, SA businesses were targeted with spear phishing emails impersonating colleagues, line managers, and senior executives (Minnaar, 2020: 45). Executives in blue-chip companies using cyber defence services, such as ZeroFox, benefit from proactive monitoring and countermeasures versus executive impersonation. In stark contrast, even the most influential public figures outside corporate cannot access such costly support for fighting digital crimes.

Their scale approximates an epidemic, with Africa being among the fastest growing regions in terms of cybercrime activities (Kshetri, 2019). Its rapid growth of digital crime follows patterns in the Global North, where cybercrime now represents up to half of all crime (Aebi, Caneppele & Molnar, 2020). Growing at 15 percent a year, the economy of cybercrime would be the third largest in the world if it were considered a nation. Only the economies of the United States and China are larger (Bo, Franceschini & Li, 2025). A recent taxonomy of scams (Zhou et al., 2024) identifies that many different types contribute to a rapidly evolving fraudulent economy:

    1 Financial fraud (e.g. phishing “employment” scams)
    2 Identity theft (impersonation and brandjacking of small businesses)
    3 Internet health scams (weightloss ads brandjacking doctors)
    4 Advert fraud (marketing fake “pop concert” tickets)
    5 E-commerce and product scams (non-existent “flash sales”)
    6 Online harassment (cyberstalking, cyberbullying and doxxing)
    7 Social engineering (business phone fraud and cold calling scams)
    8 Crowdfunding and charity scams (a fake crowdfunding site purportedly linked to a political party’s “fundraiser for student bursaries and groceries”)
    9 Lottery and prize scams (unsolicited messages claiming recipients have won prizes, and that they should pay a fee or provide their bank details)
    10 Employment scams (impersonate hiring companies to request fees for job placements)
    11 Romance and relationship fraud (cyberdating that leads to “employment” offers)
    12 Spam (unsolicited SMS and email communications featuring marketing offers or scams)
    13 Miscellaneous (QR phishing code scams that elude email security software)

In stark contrast to the high prevalence of digital crime, little research addresses people’s cybervictimisation experiences in responding to online scams. In response, we wrote a paper that starts covering South African public figures whose reputations were brandjacked for fake endorsements. This ever-evolving digital crime can involve six scam types: 1. financial fraud, 2. identity theft,  3. internet health scams, 4. advert fraud, 5. e-commerce and product scams, plus 7. social engineering.We also address how digital crime content spans a myriad of digital services: from (A) ads on popular social networks to "research reports" on academic networks; across (B) search engine results, blogs and online forums; from (C) clickbait news to fake business index listings, plus shopfronts; and (D) onto local fulfilment via global retailers or local sellers.

The inspiration for our paper started in 2019, from when the reputations of Prof Tim Noakes and Dr Michael Mol were repeatedly brandjacked for fake endorsements, primarily in Facebook ads for non-existent products (e.g. ketogummies). Dr Karen Heath, myself and other reps worked to raise public awareness of these scams, and to stop them on social networks. We didn’t have much success with the latter, especially on Meta’s Facebook and Instagram, where most victims reported being scammed. With Prof Noakes and Dr Mol's revictimization being an intractable problem in 2022, I identified a gap in scholarship on this particular digital crime. The Noakes Foundation's Academic Free Speech and Digital Voices project launched the FCE as a new Digital Visibility Risks theme.  It catalysed novel interdisciplinary work between health communication, psychological and digital forensic experts for understanding cybercriminals’ fake endorsement adverts on social media platforms, and celebrities experiences in responding. In 2023, Dr Adrie Stander (Advanced Digital Forensics) did an Open Source Intelligence investigation  that established the vast extent of the scam. This investigation also revealed that the scammers used professional tools, such as CloudFlare. This made even locating their continental origin impossible.

ii. Literature review

The team’s ongoing literature review suggested an opportunity to respond to an urgent call for 'exploratory cybervictimisation research that can help address ever-expanding patterns of online victimisation’ (Halder, 2021, 4-6). Just as FCE micro-frauds typically evade detection by authorities, they also seem by-in-large to have escaped scholarship. There seemed to be no scholarly accounts of SA celebrity influencers’ lived experiences of cyber-victimisation, brandjacking, and impersonation. This contrasted to many press reports- we tracked how over 50 SA celebrities had been brandjacked by 2024. Brandjacking is the allegedly illegal use of trademarked brand names on social network sites (Ramsey, 2010, p. 851). 

The psychologist and victimisation expert, Dr Taryn van Niekerk, led our interpretative phenomenological analysis (IPA) of celebrities' and their reps' accounts. Taryn also led a literature review on cybervictimisation across the North-South divide. It unpacks the development of Northern scholarship on cybervictimology, plus the growing literature on this topic from the global South. Importantly, it highlights the gap in knowledge around the subjective experiences of digital victims, and more specifically, microcelebrities. Our paper proposes that the ‘how’ and ‘what’ of victim identity within global Southern cybercriminological scholarship can be reimagined. We further suggest what is required to develop a body of scholarship that yields insights into cybervictims' needs, and routes to recourse.

 iii. Research and key findings

During the preliminary research process, we tested our approach by interviewing representatives from The Noakes Foundation. In late 2024, Price Green Creative Studio approached over 50 SA celebrities’ agents to request they participate in cybervictimisation research. Almost all in this hard-to-reach sample declined, despite generous incentives. Such research resistance is an interesting topic in itself, as Professor Michel Anteby describes in The Interloper (2024). The agents’ common feedback was that their celebrities were concerned about the potential for revictimisation. They seemed unfamiliar with how research ethics would protect them. For example, as part of securing ethical approval, the FCE organised cybervictimisation experts to provide psychological support should interviews have proved traumatising.

We completed fieldwork in early 2025, with: Dr Michael Mol and a rep; Shashi Naidoo; Prof Tim Noakes; and his representatives having done separate, semi-structured interviews. Their feedback supported an exploration of how individuals’ positions as public figures shaped their lived experiences as victims of complex webs of digital crime. The findings showed how fake endorsements and brandjacking were experienced as relentless and as interwoven with other forms of online fraud, highlighting the deep intricacies of their mechanisms. These digital crimes varied in their severity, ranging from impersonation to sextortion for child pornography, leaving trauma and emotional chaos in their wake. They were furthermore aggravated by their unknowable and unpredictable nature, leaving many unanswered questions. Each celebrity victim was left without closure i.e., who the cybercriminals were, where the crime originated, where they might next be brandjacked online, and if it would ever end! Finally, as novices in cybercrime fighting, both the celebrities and their representatives attempted varied techniques to stop the work of ‘savvy cybercriminals’; however, many described this battle as grim and having minimal impact.

iv. Broader implications from our research

These findings have important practical implications for SA’s regulatory environment, digital crime reporting and law enforcement authorities, plus victim support:

New laws are urgently needed to regulate social media platforms that profit significantly from scam advertisements. For example, Meta’s internal documents describe how it fears regulation as the only credible threat to its scam advertisement business (Horwitz, 2025). Regulation could mandate reporting on advertising fraud, impose penalties for slow takedowns of scams, and provide local micro-agencies (e.g., Meta Trusted Partners based in South Africa) with the opportunity to take down scammers’ accounts and content. Artificial intelligence watermarking could also be mandated for identifying AI-generated content to aid in tracing its provenance.

The epidemic of digital crime may largely go unreported and remain invisible to local law enforcement authorities. This gap must be addressed by the state increasing support for formal channels to report digital crime. Regular, publicly accessible reports on digital crime and cybervictimisation could be mandated to raise awareness while also supporting platform accountability.

It seems likely that there will be a long wait before regulatory and enforcement measures are in place to protect victims of cybercrime. In the interim, an anti-digital crime network could be established to advocate for and provide support to victims and future targets of online scammers’ digital crimes. This network could raise funds for the neglected area of digital crime scholarship in the Global South, tackling important gaps, such as who is vulnerable and what types of preventative education are most impactful.

Addressing this paper’s meaningful questions about ‘risk’ and victimhood in the online domain can offer opportunities for more extensive dialogue about cybervictimisation experienced by the broader public. As a digital crime, fake celebrity endorsements target private individuals and the general public with limited access to resources for combating fraud. Many of the financial victims are elderly, with little disposable income. 

We trust that our research may additionally inform legal and social media policies that can better support South African victims of this crime. Such a contribution seems highly salient for the challenging environment that SA law enforcement faces in resolving online crimes.

v. Suggested areas for future research

Our study offers an exploratory focus on a novel area of research and recommends that future studies develop this focus on microfrauds and their cybervictimisation of civilians. Research on cyber victims must gain traction to motivate digital platforms and law enforcement to better assist individual victims. This study illuminated just three SA public figures’ cybervictimisation experiences, but other local celebrities’ experiences may differ according to their contrasting roles and types of exposure. There is also an opportunity to explore public figures' experiences in the Global North. Scholars can also address how realities ‘on the ground’ prevent brandjacking cases from being stopped, and what some solutions might be.

There are many future research directions that could enhance the understanding of digital crimes and cybervictimisation in the Global South. In particular, researchers could expand our understanding of the online experiences of victimisation beyond public figures to include everyday citizens. Scholars can urgently contribute to our understanding of who may be vulnerable, how they are targeted online, and the damage they experience. Academics can also contribute to a growing understanding of how individuals can be better empowered to guard against the myriad of digital crimes from which labour compounds and Big Tech profit. For example, little is known about how multi-cultural anti-crime communications might be improved for more effective outreach. The development of knowledge by SA scholars on cybervictimisation, digital crime reporting, and regulatory remedies, along with anti-crime education, seems vital for assisting citizens in combating the overlooked frontline of digital crime.

To further mobilise this body of work to ensure SA’s protection of digital consumers, this study offers several recommendations for future research and the development of policy. In stark contrast to the well-resourced cybercrime fighting efforts in the corporate sector, digital crimes that target ordinary individuals are often neglected. Therefore, there are significant incentives for expanding this body of work on digital crime, particularly from a Global South perspective, where cybercriminological scholarship is growing and requires further insights into victims’ experiences and support. In terms of theoretical contributions, this study’s utilisation of IPA as a qualitative tool to gain insights offered meaningful observations into the relational experience of victimhood shared by the participants. It demonstrated how cybervictimisation is experienced as persons-in-context and contributes to the extensive literature on IPA by providing novel insights into digital forms of victimisation.

Help support our future research

The size of the digital crime problem is vast, but little scholarship of it exists. This is directly related to how the global leaders behind research funding far prefer prioritising making grants to tackle the "harms" (unproven) of (mis-, dis- and malinformation). This MDM- with no A focus, seems to be an addictive topic for censorious 'hall monitors' in the Communication and Media Studies fields.

Not so for The Noakes Foundation which has worked with Price Green Creative Studio to prepare a funding proposal 'Protecting South Africans from “petty” digital crimes: a case for urgent funding'. It proposes to tackle key areas in (v) future digital research, and research funders are welcome to contact me for a copy on noakest@cput.ac.za. I also welcome advice on any related external funding opportunities linked to digital crime in SA.

Gratitude

Our article developed from a collaboration between two public benefit organisations. I greatly appreciate The Noakes Foundation’s and Dr Mol's support, plus the research participants’ contributions. The qualitative research contribution of psychologist Dr Taryn van Niekerk was integral to our manuscript. In particular for leading the literature review and applying a critical interpretative phenomenological approach’s analysis from Big Q Qualitative Specialists (Pty) Ltd. Thanks too, Dr Adrie Stander and Dr Alize Pistidda-Scheenstra for digital forensic advice. And Mrs Megan Lofthouse for assisting with the project’s fieldwork, plus Dohne Green from Price Green Creative Studio for driving outreach to celebrities' agents. The authors also greatly appreciate the legal advice of John Spengler and Adam Pike of Pike Law regarding local laws and regulations that cover fake celebrity endorsements and social media advertising frauds. Thanks too to Dr Ashwill Phillips and Professor Francois Steyn for their journal’s positive response to our abstract's submission. Plus for their assistance in the review process and organising helpful reviews that helped particularly with addressing our article’s context and contributions to the field. We also appreciate The Criminological Society of Africa (CRIMSA)'s for its role in supporting and publishing Acta Criminologica.

In the press

Lyse Comins from the Mail and Guardian has covered our concerns in Meta criticised for slow action as deepfake adverts target South African celebrities (2024).

Comments welcome

I am particularly interested in comments related to scholarly collaborations, digital crime research funding leads, or offers related to anti-digital crime networking support.

Thursday, 14 April 2022

Behind 'Design principles for developing critique and academic argument in a blended-learning data visualization course'

Written for visual design educators and social semiotic researchers interested in students' use of data visualisations for argument.


Professor Arlene Archer and my chapter, 'Design principles for developing critique and academic argument in a blended-learning data visualization course', is to be published in 'Learning Design Voices'. Edited by Professor Laura Czerniewicz, Tasneem Jaffer and Shanali Govender. the book is produced by the University of Cape Town's (UCT) Centre for Innovation in Learning and Teaching (CILT). Its compilation aims to catalyse a discussion of key themes shaping practice in online learning design. Our contribution falls under the book's 'Learning materials, activities and processes' section. The book's other two tackle 'Learning Design as field, praxis and identity' and 'Humanising Learning Design'.


Our new chapter is a sequel to 'Exploring academic argument in information graphics' (2020), in which we proposed the framework for argument in data visualizations shown in Table 1. This social semiotic framework provides a holistic view that is useful for providing feedback and recognising students’ work as realised through the ideational, interpersonal, and textual meta-functions. For example, in addition to the verbal (written) mode that they are usually assessed on in Higher Education, students' digital poster designs must also consider composition, size, shape and colour choices.


Table 1. Framework for analysing and producing argument in data visualisation.
Designed by Arlene Archer and Travis Noakes, 2021.

Framework for analysing and producing argument in data visualisation

When the course was first introduced, many students' were able to produce attractive posters, but there seemed scope to support them in developing better arguments by revising the course's contents. Our follow-up piece describes how using this framework proved helpful for changing a second-year journalism, blended-learning course and helping students' argument-development:

In five-weeks, the lecturer had to teach novices- data infographics, graphic design and Excel software, visual design aesthetics and multimodal argumentation via data visualization designs. Many changes were considered for improving the posters’ argument and the lecturer changed the 2018 syllabus structure by adding two new sections (for ‘Multimodal argument’ and ‘Creative ideas for infographic design’, see Table 2).

Table 2. Lesson topic changes from 2017 to 2018's course

Lesson topic changes from 2017 to 2018's course

A midway assessment was also introduced in which students’ infographic arguments were tested as works-in-progress. Reviewers’ feedback presented those who went for the wrong goalposts with opportunities for changing their direction by the final assessment. The new sections and mid-way assessment proved helpful for supporting 2018's students on aggregate with developing better arguments via infographic posters. The initial course was arguably weighted too much on using new tools for aesthetic design. By contrast, the new iteration was weighted towards teaching opaque discursive conventions and how to make a coherent, strong infographic poster argument using different modes that travel well as they traverse different formats. 

To illustrate the benefits of this shift, our article focuses on two students, whose work differed from those of the 2017’s class in presenting meta-level critiques. As a result of some of the curriculum interventions, students began to engage with normative attitudes and societal discourses that shaped the information they shared. They began to flag how the graphs they shared might represent a numeric simplification of a qualitatively complex situation, and to point to the ways in which the categories for comparison may be blurred.

Before presenting two in-depth student cases, we described how several principles for learning design informed our analysis of student work using this framework:

1) Delimiting the scope of the task
2) Encouraging the use of readily accessible design tools
3) Considering gains and losses in digital translations
4) Implementing a process approach for developing argument and encouraging reflection
5) Developing meta-languages of critique and argument
6) Acknowledging different audiences and the risks of sharing work as novices


"Tumi" and "Mark" followed different approaches to metalevel critique in their data visualization project's. Tumi’s presentation (see Figures 1 and 2) critiqued the usefulness of Youth Explorer for exploring education in a peripheral township community versus a suburban ‘core community’. In contrasting the Langa township ward's educational attendance data versus the leafy suburb of Pinelands, she flagged why the results may be skewed unfavourably against Langa- children from peripheral communities often travel to core communities for schooling, so data for both core and peripheral communities “can be blurred to some extent”. Tumi also flagged that youth accused of contact crime were not necessarily ‘convicted or found guilty’.


Figure 1. Tumi's findings slide 2018

Tumi's findings slide 2018

Figure 2. Tumi's limitations slide 2018

Tumi's findings limitations slide 2018

By contrast, Mark’s poster (see Figure 3) critiqued the statistics available for understanding ‘poor grade 8 systemic results’ and the reasons for higher drop-out rates in schooling between suburbs. His poster explored the limitations of what Youth Explorer can tell us about systemic tests and how these link to dropout rates and final year pass rates. He argued that a shortcoming is the dataset’s failure to convey 'the role that extra-curricular support plays' in shaping learners’ results. Mark's poster reflected the fact that many children from affluent homes go for extra lessons after school to improve subject results. This knowledge of concerted cultivation was based on his personal experience, but is unaccounted for in most official accounts of educational input.


Figure 3. Mark's data visualisation poster 2018

Mark's data visualisation poster 2018

Both cases reveal how teaching a social semiotic approach for analysing and producing argument proved helpful. It informed changes to a data visualisation poster course that could better support students’ development as critical designers and engaged citizens- the two aspirant media professionals' meta-critiques flagged important challenges in relying on data that may be incorrect and incomplete, accurately spotlighting the inherent difficulties of simplifying qualitative complexity into numbers for their audiences.


If you would like to view a presentation on our research, please visit my earlier blog post at 
https://www.travisnoakes.co.za/2021/10/the-presentation-developing-critique.html.


Acknowledgements

The research is based upon work supported by the British Academy Newton Advanced Fellowship scheme. Travis’ research was supported by a Postdoctoral Fellowship (2019-21) at the Cape Peninsula University of Technology. Both authors thank the University of Cape Town’s Centre for Film and Media Studies for facilitating our research with students between 2017 and 2018. In particular, we thank Professor Marion Walton and Dr Martha Evans for their valued assistance. We also greatly appreciate the feedback from the editors and reviewers at Learning Design Voices.


Need support doing Social Semiotic research in Africa?

Both Arlene and Travis are members of the South African Multimodality in Education research group (SAME) hosted by UCT. Should you be interested in sharing your multimodal research project with its experts, please contact SAME.

I hope that you will read our chapter and find it informative. You are most welcome to give readers and I your feedback in the moderated comments section below.

Wednesday, 6 May 2020

'Exploring academic argument in information graphics' in 'Data Visualization in Society' from @AmsterdamUPress #Academicbooks #OpenAccess

Written for design educators and social semiotic researchers who are interested in infographic design and multimodal argument.

Associate Professor Arlene Archer and I wrote 'Multimodal academic argument in data visualization', which was recently published in the book, Data visualization in society. Our chapter proposes a framework for analysing and producing argument in data visualisation. This framework is applied in the chapter for investigating two second-year journalism students’ semiotic and rhetorical strategies in making arguments via data visualisation posters. We then discuss the broader implications in Higher Education for teaching students to become critical citizens via infographic poster production and analysis.

Figure 1. Data Visualization in Society book cover, Amsterdam University Press, 2020.

The chapter drew on my fieldwork as a lecturer in the multimedia production course (FAM2017S) teaching infographic poster design to journalism students at the Centre for Film and Media Studies, UCT. I liaised with Professor Marion Walton and Dr Martha Evans in preparing a five-week course for teaching infographic poster production in 2017. Students learnt to explore educational inequalities between two suburbs in Cape Town using youthexplorer.org.za's aggregated data and to visualise their findings via infographic poster design. Arlene kindly volunteered as a guest reviewer of students' poster design progress. As novice designers, students' data visualisation arguments produced some interesting inconsistencies and disjunctures that helped inspire this chapter. Its analysis was also informed by a review of students' final posters and accompanying rationales. 

In response to these concerns, Arlene proposed the framework for analysing and producing argument in data visualisation. Its components are illustrated in Table 1 below.
Table 1. A framework for analysing and producing argument in data visualisation. Archer, A. and Noakes, T. 2020.

This framework was applied in an investigation of how two infographic posters drew on semiotic and rhetorical strategies for realising argument: The semiotic strategies included their use of colour, typography and graphics, while the rhetorical strategies include establishing credibility and the use of citation. The effect that the underlying basis for comparison of data had on their contrasting arguments was examined, plus students' linked selection and processing of aggregated data. We also investigated the semiotic encoding of ideational material and the ways relationships were established within the discourse communities constructed via the data visualisations. The investigation highlights the complex entanglement of aspects of data visualisation. These include varied design processes, the underlying discourses and ideological work of data visualisations, as well as their pleasures and aesthetics. We concluded by arguing that this way of looking at academic argument has important implications for teaching these text-types in higher education in order to produce critical citizens.

We are very grateful to the book's editors, Professors Helen Kennedy and Martin Engebretsen, for their feedback and help in refining the chapter. 

In 2018, I retaught infographic poster design to a new group of second years and adjusted the course to allocate more for considering argument and included this framework and the article's cases for students' consideration. Both interventions helped students to improve the critical arguments in their posters. Arlene and I are writing about these changes in a draft manuscript, 'Developing critique and academic argument in a blended-learning data visualisation course'.

There are three ways you can view Data Visualization in Society digitally:
1. Its e-book page is at https://www.aup.nl/en/book/9789048543137/data-visualization-in-society.
2. Its Open Access version is at https://www.jstor.org/stable/j.ctvzgb8c7.
3. You can download it as an Adobe Acrobat pdf book via http://library.oapen.org/handle/20.500.12657/22273.

Or to purchase it in hardcopy, you can order through your local bookseller, via Amsterdam University Press for Europe/Rest of the World, or via Baker & Taylor Publisher Services for North America.

I hope that you will find our chapter informative and welcome any feedback in the comments below.

Monday, 1 October 2018

Knowledge gaps in African design for my Post-doc research to address

Written for readers interested in the directions that my future Post-doctoral research will take (and won't!)

Doing a PhD helps one understand that there are many gaps in human knowledge. It helps clarify the existence of important gaps and challenges one to do appropriate research that help with closing them. As part of writing Post-doctoral Fellowship applications, it became important to reflect on what my inter-disciplinary media studies research contributions have been so far and how I might build on them, and move onto new topics, in the future:

In working for UCT's 'ICT Access and Use' project (2011/12), I explored how media students followed a form of connected learning for developing identities linked to creative industry as undergrads. Together with Associate Professors Cheryl Brown and Laura Czerniewicz, we addressed a gap in the literature regarding university students’ extramural creative production with varied online services. Three case studies illustrated how Connected Learning can be empowering: each student provided a vivid example of digital practices embedded within social contexts, exemplifying the processes students undertake when constructing meaning and knowledge in the digital world. Such cases have been lacking in the literature, especially from developing country contexts (GAP1). Future research can build on ours by exploring how Connected Learning is experienced in other South  African contexts and more broadly in the global South.

My PhD thesis contributed to closing a research gap concerning digital inequality. Its research described how the e-portfolios of young Cape Town visual arts students at two secondary schools were shaped by their privileged or marginalised circumstances. There is an opportunity to extend this pathfinder project by looking at completely underserved schooling environments. For example, what digital repertoires are young visual creatives in Cape Town's marginalised settings (poor suburbs in schools without support for visual art or design) developing (GAP2)? This focus also suggests an opportunity to combine research interests in connected learning and participatory culture for exploring the visual creative productions that occur in underserved contexts outside formal academic settings in Cape Town and how these repertoires link to academic cultural capital, or not (GAP3). Multimodal researchers could also explore the longitudinal changes to visual creatives' e-portfolios (GAP4). For example, how students change their e-portfolio styles after leaving school and preparing to apprentice in creative industries or helping justify future study).

I would like to continue developing longitudinal studies that range from young adult creatives in Cape Town that are heavily involved with online content creation to those that are scarcely involved. There are many related gaps for local researchers to explore:

  1. What are the advantages and pitfalls of young online content creators developing their technical cultural capital plus digital symbolic capital?
  2. How are social networks and technical cultural capital becoming more important as determinants of opportunity (see Jenkins, Ito and boyd, 2016).
  3. How are people being included, or excluded, in participatory culture based on their cultural, ethnic, gender or racial affiliation? 
  4. How might such differences be echoed or different in the global South? 
  5. How are inequalities of opportunity reproduced via schooling and how might this be or challenged? 
  6. How does cultural taste impact on what is valorised or dismissed and which identities and communities of practice are permissable in different creative contexts? 
  7. What novel forms of creative production result from new media literacies and how do creators perceive them to be successful, or failures?

I am currently preparing Post-doctoral Fellowship applications for Cape Town universities and the positions that might support research contributions to (1- 7) and tackling GAPS1-4 are very scarce.
A further challenge is that justifying a Post-doctoral fellowship position requires a narrow focus on the type of gap selected. One's post-doc work is required to develop knowledge that moves one's 'field' forward by addressing its 'critical knowledge gaps'. As an interdisciplinary researcher, whose PhD has spanned disciplines ranging from media studies to cultural sociology, the academic field I must contribute to seems blurred and difficult to address. Which 'field' and what 'gaps' must my interdisciplinary focus prioritise? Which unrelated threads of work can I link that might change current research? What concepts and approaches can be extended to address critical knowledge gaps in my field?

African design is an understudied and emergent field, which could benefit from more scholarship documenting its existing practices (Venter, 2018)}. After lengthy consideration, I have decided to develop an inter-disciplinary proposal for this field that addresses three distinct, but overlapping, concerns related to bitmap design, digital access and collaborative software design:

The first concern is what bitmap designs are marginalised young creatives producing and sharing online? This online content analysis will serve as a starting point for exploring the second concern- what does 'access' to digital design really mean in under-served contexts. For example: How accessible are apps and open source software to mobile-centric designers in highly constrained circumstances? What role does English as a 'global language' play in shaping Xhosa mother-tongue creatives' access and use to bitmap software? What cultural repertoires (i.e. fashion, gaming) seem to motivate interest in being a bitmap designer? The final concern is to contrast what happens when design thinking and design strategy approaches are used for collaborative software design focussed on localisation. I will describe the benefits and limitations of both, using workshops for aspirant, but under-resourced, visual creatives. They will be  consulted for understanding how Create With's new functional specifications for https://www.createwithpixels.com might provide better access for young South Africans.

By addressing these three concerns, my Post-doc research should make a solid contribution to the field of African design. It addition to its novel exploration of bitmap designers' content and circumstances, it should also generate interesting findings concerning the meanings of 'access', plus the differences between two design approaches' outcomes for collaborative software localisation.

Friday, 17 November 2017

Designing infographics on educational inequalities in Cape Town's wards- a new #UCT Media Studies project.

Written for Media Studies educators interested in teaching data journalism and infographic poster design.

A new infographic poster design course (FAM2017S)


Professor Marion Walton, Dr Martha Evans and I recently prepared a five week course in which I taught second year journalism students to design infographic posters that focused on educational inequalities in two Cape Town wards.

The course comprised the following lessons (which dovetailed with Martha's on article layout):
week 1: Introducing typography;
week 2: Designing an online identity using type, shapes and paths;
week 3: Introducing infographics and preparing a poster template;
week 4: Exporting data from youthexplorer.org.za and designing charts;
week 5: Short infographic poster presentations by students for assessment.

All students had access to the Mendi lab, where they could learn to use Adobe Illustrator for detailed design work and Microsoft Excel for chart design. Most students had already been to a workshop that introduced them to youthexplorer.org.za. I taught its use for exporting Excel files, cleaning their data and preparing various comparative charts. Students also had the option of using Adobe InDesign in class or a similar alternative at home.

A diverse group of students produced work in different infographic sub-genres in response to the lessons. The posters were shared to their blogs (see my Diigo social bookmark index for the public ones), as well as to other online accounts as part of the assessment process.

Fast facts infographic poster by Ester van der Walt, 2017



Infographic chart diagram by Jamie Kawalsky, 2017:




Academic research poster by Alana Schreiber, 2017:


These three posters exemplified the high-quality work that most students achieved and the innovation of those who departed from my academic research poster that I designed as an example for the course:



Recommended changes to the course

Being the first course of its kind, several ideas emerged in the process that could improve it for next year:

Technical recommendations:

#1 Support maximum flexibility in terms of software choice
Many students could not make every lesson due to anxiety over their safety. Violent protests at UCT by the #feemustfall movement and the near-militarisation of campus with private security and police resulted in students feeling anxious and unsafe. In response, they were granted increasing freedom to choose the software they had access to. While most students continued to use Adobe, several chose to use Microsoft Word, one Google Docs and another infogram.com).

#2 Prepare teaching materials on export options for best quality 
Students found exporting imagery to be challenging and will require better support materials on achieving quality exports. This is particularly important given the varied software that students may need to use.

#3 Prepare support material on compressing files
For assessment, students had to submit six files to Vula, UCT's intranet. An upload limit of 4MB on particular file formats, meant that several students required email advice on compressing their files close to the submission deadline. Again, support material should be provided upfront for students on compressing the graphics in their files, creating compressed web-friendly, low-res versions and also archiving their work to .zip formats. Interestingly, the students who compressed their work in .zip files could upload large files.

#4 Organise that fewer files have to be submitted for assessment
Students submitted at least five files, which enabled the assessors to appreciate the process behind students' poster, rather than just the final project. While such insight proved valuable, it was highly time-consuming to assess, especially when combined with checking how students shared their work online. Consideration must be given to whether there is a more efficient way to assess the process.

Content recommendations:

#5 Emphasise the importance of curation as a digital literacy with new slides
For students keen to work in data journalism, it’s highly important that they develop digital curation literacies. While this was spoken of in lessons and foregrounded through an assessment process that required students to evidence their process through uploading their source logo, chart- and poster files in addition to final work, it could be better emphasised. For example, the insights of Potter (2012) and his 'Curation and Media Education' manifesto could be drawn on for developing dedicated slides. These should highlight the benefits of having an archive of one's source documents and process, so that they can be refined, corrected or referred back in the case viewers raise concerns about their accuracy.

#6 Provide examples for students' diverse work in the infographic genre
Innovation was an important assessment criteria for students' work. The examples above should be used to suggest to students the wide variety of options they can choose from, rather than replicating my poster's look-and-feel, as a few defaulted to.

#7 Present a work-in-progress for early assessment
Rather than assessing all work at the end, a draft presentation followed by a final submission would work better next year. This will give those students who went for the wrong goalposts feedback they can use to adjust their direction.

#8 Introduce students to how South African sociologists in education explain local educational inequalities
To improve their analysis, students would benefit from being exposed to South African research into educational inequalities and relevant concepts from educational sociology. Students would also benefit from seeing examples of what not to do. For example, do not confuse correlation (i.e. high internet access..) with causation (... supports a high matric pass rate! Rather internet access is a marker of privilege that is often linked to households that can afford better schooling).

N.B. You are most welcome to suggest further recommendations in the comments box below, ta!

Tuesday, 14 June 2016

Learn to be a design thinker at the University of Cape Town's d-school #dschoolCPT

Written for UCT students interested in doing a design thinking course at its new d-school.

Design thinking is a creative methodology based around 'building upand integrating conflicting ideas and constraints to create new solutions to problems. In Tim Brown's talk, Designers -- Think Big!, he argues that the broad concept of 'design' should be recovered from its modern understanding. This is as a narrow process that focuses on making objects more attractive, easier-to-use and more marketable. Such a highly-constrained, object-focussed understanding is shaped by consumerism's rise in the late 20th century. An unfortunate by-product of this restricted conception is that design becomes mostly unimportant due to its scope often being unambitious and its outputs quickly outdated.

An earlier, grander understanding of design as catalysing breakthrough systems exists in stark contrast to its present use addressing the small screen issues of image, aesthetics and fashion. As society confronts new, pressing social problems, an opportunity has emerged for 'design thinking' to recover design's earlier, expansive meaning. Design thinking focuses on systems to create impact on big social challenges, such as universal access to quality education and improved healthcare. Ideally, design thinking supports designers in stretching the desirability, feasibility and viability of their solutions to the limit.

I was fortunate to participate in a local design thinking course at UCT. Its new d-school chapter of the Hasso Plattner Institute's design thinking school recently opened courtesy of the 'Beyond 2014 Legacy' project of Cape Town's World Design Capital 2014. UCT's d-school is part of UCT's strategy to become a research intensive university. Like the recent UCT upstarts initiative, the d-school is part of an innovation portfolio. This is intended to leverage the triple helix of academia, research and industry for driving innovation via inter-disciplinary approaches. Hopefully, it can emulate Potsdam's example, where 30 start-ups have emerged with its d-school's support since 2008.

I was one of 30 post-graduate students in the d-school's free ten week pilot course at UCT's Graduate School of Business, which students typically pay 600 Euros to do. Cape Town's d.school will be formally launched towards the end of 2016, joining other chapters at Potsdam and Stanford University. Like both, Cape Town's will be unaffiliated to any particular faculty.


According to the d-school's founding director, Richard Perez, design thinking training’s basic tenets are collaboration, being human-centred, creative thinking and learning through doing. Each feature in the d-school's unusual style of pedagogy: students from varied academic backgrounds are placed in inter-disciplinary teams. These are introduced to concepts via talks and then spend a significant amount of their project time in the field. Each team is closely mentored by a coach in their custom studio space and out in public.

UCT's d-school pilot spanned twenty days (two days a week for ten weeks) and each participant did four projects over 10 weeks:

Project one. Redesign the entertainment experience at the V&A Waterfront (two days);

Project two. Design the d.school studio space into 'we', 'team' and 'me' spaces (one day);

Project three. Redesign the mobility experience at the V&A Waterfront (four days);

Project four. Encourage the development of Plumstead's transport precinct to support the City of Cape Town's Transport Council's Transport Oriented Development Strategic Framework. This final project spanned seven weeks.


In each project, students were taught to apply a design thinking process in response to the problem statement. This highly iterative process consisted of six phases:

1 Understand the problem;
2 Observe places, people and processes for developing empathy;
3 Exploring different points of view;
4 Ideating widely to explore solutions beyond the obvious;
5 Prototyping fast;
6 Testing the prototypes with stakeholders and communities.


For project one, team 'Good Fellows' explored redesigning the Waterfront's entertainment experience. A key insight was that visitors (i.e. the Watershed) had suggestions on what else they would like to do (i.e. participate in African maker space activities), but had no easy way to make suggestions. In response, we proposed a system that encourages visitor's feedback.


In project three, 'Team Not A Shuttle' learnt humility in what we might accomplish in four days in response to a wicked problem. To answer the challenge of improving the mobility experience for the V&A Waterfront's workers, we focused on their walk to and from Cape Town station. We proposed that interested staff be provided with sponsored, seasonal wear to protect them from the sun in Summer and rain and winds in Winter.


In project four, team 'Trains On Time' learnt that users of the Plumstead transport precinct want a safer and cleaner area before they will buy into further development. To promote an active citizenry that might address these needs, we proposed a 'Plum Tree Network'.


Our presentation to the Transport Council suggested that this network could organise a seasonal Open Plumstead festival. This would provide an opportunity for locals to work together for addressing the precinct's basics.

In addition to being tutored by design thinkers during these projects, students also had the opportunity to attend presentations by Tim Brown (the originator of design thinking) of IDEO, Jocelyn Wyatt from ideo.org. Plus, we could also do a one-day workshop led by Stanford's d.global's Tania Anaisse on Freedom Day.

As a designer and researcher my experiences of problem-solving have mostly been limited to small screens. By contrast to this largely linear experience, design thinking is highly iterative. Learning to apply the design thinking methodology has helped me to be more critical of my working process. In particular,  I need to include the target of any designs during the project, not merely after it. I should work with an inter-disciplinary team to refine the problem statement and proposed solutions. Their feedback should be used to develop integrated solutions and prototypes that can be  experimented with as early as possible.  I also hope to take the advanced design thinking course next year, which will be open to graduates of the ten week course. Each of its phases also offer different methods (or 'buckets'). This means one can still learn new methods while repeating the same phases.

A student in any discipline can benefit from design thinking and I highly recommend the UCT d-school course to Fine Arts, Design, Media Studies and ICT for Development students. Most will benefit from learning its methodology, as it can support them in critiquing their projects, whilst stimulating alternate ideas and prototypes to test.

P.S. For Facebook updates on the d-school, 'like' https://www.facebook.com/Cape-Town-d-school-179577095777354/

Thursday, 26 November 2015

Online Content Creation. Looking at students' social media practices through a #ConnectedLearning lens.

Written for researchers interested in students' social media practices, creative content production and how both can reflect indicators of the Connected Learning educational framework.

Cheryl BrownLaura Czerniewicz and I wrote 'Online content creation. Looking at students' social media practices through a Connected Learning lens' for the Learning, Media and Technology journal. Our paper contributes to closing research gaps concerning: the Online Content Creation (OCC) practices of African university students; how indicators of the Connected Learning (CL) pedagogical framework are present in university students' non-formal creative productions; and the potential benefits that becoming digital creators might have for supporting students' social trajectories.

While previous studies have addressed creative production by university students for specific purposes, there is a research gap concerning OCC in the everyday lives of African university students. In analysing both the formal and informal ICT practices of 23 first year students at four South African universities, the use of online networks was pervasive. However, just three undergraduates described developing and/or using online presences to pursue interest-based activities.

We followed "Jake", "Vince" and "Odette" into their third year and learnt about: the social media they utilised; their trajectories; their linkages with career interests; and the types of online presences they created, maintained or discontinued. The pedagogical framework of CL proved an appropriate heuristic since all case studies spanned digital practices that, although non-formal, were: peer-supported (PS), interest-driven (ID) and academically oriented (AO). The cases also demonstrated the production-centred (PC) and shared-purpose (SP) of using openly networked (ON) new media for self-expression. PS, ID, AO, PC, SP and ON are all important indicators for CL.

There has been a tendency in CL literature to focus on secondary school youth, aged 12 to 18. We show how this emphasis can be extended to university, as students are likewise engaged in forming new interests and emergent social identities. By engaging in OCC, Jake, Vince and Odette could expand on the academic creative production interests they were formally taught. We describe how each student leveraged non-formal OCC practices for orientating towards new learning opportunities and social trajectories. Complementing these three student's formal production interests with rare OCC practices, seemed likely to give them an edge in our globally competitive society, as digital creators:

Jake used his productions as a student journalist, editor, poet and book writer to develop an online presence as a writer. He currently works as a communications trainee for a state agency. Vince's successful video production in an extra-curricular, online Ghetto Film School of LA course resulted in him being sponsored to present his short at the Sundance Film Festival Showcase. He currently works in multimedia and directs video-productions. Odette strategically developed separate online presences to promote her availability as an actor/model and scriptwriter. She also shares productions as a fiction writer, poet and personal journal diarist.

For more on African students' online content creation and social media use and how both reflected Connected Learning indicators, click on http://www.tandfonline.com/eprint/SqgVIjCFNzhQsXx5TKRF/full.

Monday, 4 May 2015

Extend a MacBook Air's life by upgrading it with an SSD drive from Other World Computing

After nearly four years, my MacBook Air seemed nearing the end of its lifespan. Despite using MacPaw’s CleanMyMac to clear unwanted files and Gemini to identify and remove duplicates, it had become impossible to keep the recommended 15% free diskspace available (or 36GB of 240). My MacBook's performance seemed to be slowing and less reliable.

An important benefit of Mac's high-quality hardware is its longevity, but there is minimal support in South Africa for Apple users having more than basic maintenance done (such as upgrading existing hardware). Apple's laptop design focus is on making them attractive, disposable consumables, but providing lighter, thinner options is being done to hackability's detriment. Local Mac consumers are only afforded the option of buying-up {with a trade-in, if lucky}; I could not find any Cape Town company promoting Apple laptop upgrades. Apple's sole South African authorised distributor, The Core Group, has a history of uncompetitive, exorbitant pricing and I was surprised that no local companies promote reasonably priced upgrades. Given the steeply-priced new options available via The Core Group's monopoly, there must be a market need for upgrades that is not being met.

In the absence of local upgrade support, I explored the import options: Other World Computing's (OWC) online store was prominent in Google search for the wide range of Mac upgrade and expansion products it offers. OWC's Mercury Aura Pro SSD and Envoy storage solution upgrade kit promised an impressive upgrade solution that would almost double my hard drive’s space (to just under 480GB), while increasing my laptop's speed up to three times (to 570 MB/S). It's not an inexpensive solution; around R4,050 ($338), which includes US shipping, and R625 on SA Post Office collection. Add in one's time, travel and related additional expenses, this could easily sum up above R 6,000. Still, that's much, much less than a new MacBookAir!

Before ordering, I checked out the installation video to see that I could install the Mercury Aura Pro SSD easily (given that I am far from being a computer technician). It looked to be simple and after collecting my order, the extraction-and-installation process went very smoothly. It took the ten minutes suggested for laptop memory card replacement. Next, I moved the old storage to an external OWC Envoy USB holder. Again, OWC's thorough guidance, this time in a brochure, was easy and quick to follow.

The next phase was to migrate my previous Mac OS X settings and files to the new drive, which took just over a day... I restarted my Macbook Air in a mode to re-install Yosemite. This clean install necessitated downloading OS X {24 hours via entry-level ADSL}, followed by a migration process to import my data {2 hours}. I then ran a software update and repaired the new drive's disk permissions {2 hours} as advised.

This left just four minor issues to sort out; 
1. Microsoft Office required a Java download and re-entry of its product key to launch;
2. I logged out of Google Drive and resynchronised it so that it could re-locate its local files; 
3. I reinstalled my Canon printer's core driver;
4. Backup failed, so Disk Repair's verify-and-repair option was used to fix the back-up drive.

After checking my most heavily used applications and some recent files, I am pleased to report that OWC's marketing promises were spot-on. My hard-drive now affords a capacity of 478GB (much, much more than the latest Mac Air laptop's 256GB!), my laptop starts faster and its speed seems far more responsive.  I'm hoping that the enhanced durability of an SSD drive adds a few years before laptop replacement is necessary.

Hopefully, this post helps confirm to local Mac users that it is possible to save money by taking the initiative to do upgrades. This reduces one's frequency of laptop consumption and can add to those examples helping make 'green computing' somewhat less of an oxymoron.

Sunday, 6 October 2013

I'm using an iTunes Store SA account. Should I terminate my account with the iTunes Store US ?

Written for SA iTunes users with US iTunes Store accounts.

With the release of iTunes version 11, the iTunes Store was officially launched to South Africans in December, 2012. The entertaining shopping experience it provides is impressive. This begs the question for locals with iTunes US accounts, should we close the latter?

In making this decision, I suggest you weigh up the benefits of having two accounts against the inconvenience (and added risks) of managing accounts for multiple territories:

Under benefits, account holders of more than one iTunes Store can benefit from being able to select the best one for; i. speediest access and easiest browsing; ii. a wider product range or one better suiting their tastes, iii. lower prices and iv. quicker delivery. In my case, as a local iTunes Store and iTunes US customer (who predominately shops for music), my experience of these benefits has been:

i. Ease of access and browsing.
Accessing the SA store via iTunes is speedy and I seem to have less difficult being interrupted for  repeat logins which the US service requires when I'm purchasing music on my laptop or via other devices. Overall, the local service is better.

ii. Product range.
An important reason for accessing the latter is to get the latest US entertainment content, which are unlikely to be available in the local store at the time it is released in the States. As for TV shows, these are currently not offered in South Africa; nor are free games or iTunes radio.

iii. Pricing
A disadvantage of using the US store is the premium that South Africans pay organizing vouchers in terms of purchasing dollars and the associated exchange rate and service provider fees. While purchasing songs en-mass may still be cheaper via the US store (at $ 0.69 to $1.29, compared to R 6.99 to R 8.99), album prices for purchases are often cheaper on the SA store (or local music specialists).

iv. Purchase and delivery process
The local payment system is credit card-based and far more efficient that redeeming vouchers on the iTunes US Store. A further challenge is that songs downloaded with a US account may have a 90-day waiting period before they can be played from your computer, if it is associated with a South African account.

Having used the SA store since its opening, I now rarely log-in to use my US account. However, I will keep the latter until the range of formats and content offered locally approximates that of the iTunes Store US. I believe the advantages of this approach outweighs the minor inconvenience and small risks associated with holding two accounts.

Let us know your approach by adding a comment, thanks?

Monday, 16 July 2012

Why Multichoice's DSTV won't be offering a less-expensive, pay-per-view service anytime soon.

Written for South African satellite television subscribers.

My DIS'-SA-TV-A rant bemoaned the lack of a truly customized, pay-per-view service for South African television viewers. Now, here's a contrarian view as to why local satellite television subscribers who want to pay only for programming they are interested in (rather than subsidising the ridiculous lifestyles of the "Dim {Kardashians} and Dangerous {Snooki & Sitch}") should not 'hold their breath' for such a product offering from DSTV:

One of Umberto Ecco's most humorous articles 'Does the Audience have Bad Effects on Television?' (from Apocalypse Postponed) saw him confronting the belief amongst certain intellectuals that television is "bad for its audience" by showing that the inverse was true; television audiences had rejected many state-subsidised efforts aimed at promoting High Culture to them. This came to mind after a recent u-turn by Multichoice: I was pleasantly suprised and impressed that DSTV had ditched daily scheduling from their April subscriber magazine. However, it later became clear that I was in the minority. Multichoice did a subscriber poll in May and promised to return to the old format by August due to customers' negative feedback concerning this change.

This may reflect several truths about DSTV television subscribers:
  1. They resist change;
  2. They prefer to read their magazine to know exactly when shows will appear on their favourite channels (even though the reason DSTV initially gave for dropping scheduling from its magazine was their concern that it became outdated during the month);
  3. They do not want to use their electronic TV guide to get more accurate information on programming;
  4. They may find it easier to search the magazine for content they are interested in, rather than using the electronic TV guide (and, yes, IMHO its 'search for' function could definitely benefit from a Google-sque makeover);
  5. They like to know for a month-in-advance what's on television, rather than the week-in- advance that their electronic TV guide shows them;
  6. They may prefer to schedule their daily lives around television programming times rather than to set recordings and watch them later.
If these preferences apply to most of the one million viewers (a quarter of DSTV subscribers responded to the questionnaire), then this suggests to me that the bulk of their audience would not be desirous of changing to more customization, and the extra-efforts this would likely entail. The flipside of this is that DSTV can now readily cite potential audience disinterest as yet another reason for not offering a more customized pay-per-view service. That's in addition to the growth of its subscriber base and the absence of strong competition from satellite television providers in our local market:
  • At around 300 000 subscribers as of November, 2011, TopTV offers no existential threat worth evolving for;
  • If media visibility determines reality, MyTV would not to exist (the only reason I know about it is thanks to Wikipedia);
  • And Free2view "South Africa's only free to air satelite TV platform" is dead, according to Teevee with Thinus, quite contrary to what its Wikipedia entry's PR rep seems to have wrote!
While DSTV's new BoxOffice and OnDemand may point in the direction of more user choice, there seems no sound business reason why Multichoice would ever combine these into a fully customized, pay-per-view satellite television service. So, if you want to spend less on your monthly television bill; your local video store, PushPlay, online video services, an iTunes US Account with AppleTV, GoogleTV, et al. is your best bet for the foreseeable future.

If you agree, or not, let us know in the comment box below. Ta.

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